Bulgari X Luxottica X Parsons
Luxury Eyewear Product Design
2016Team
Alice Sueko MüllerCarmen Llaguno Padilla
Concept
Your memories, your treasuries, your tokens. BVLGARI eyewear as memorabilia of travels, experiences and unforgettable moments.
Research focused on who the BVLGARI client is, what the client’s user journey is like and BVLGARI’s brand heritage. Full prototypes for both sunglasses were produced by Luxottica.
Project Scope
Market ResearchCompetitor Analysis
User Journey
Brand Research
Design Experimentation
Design Development
Technical Sketches
Final Product: 2 Sunglasses & 2 Optical Glasses
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