Bulgari X Luxottica X Parsons

Luxury Eyewear Product Design

2016



Team

Alice Sueko Müller
Carmen Llaguno Padilla


Concept

Your memories, your treasuries, your tokens. BVLGARI eyewear as memorabilia of travels, experiences and unforgettable moments.
Research focused on who the BVLGARI client is, what the client’s user journey is like and BVLGARI’s brand heritage. Full prototypes for both sunglasses were produced by Luxottica.



Project Scope

Market Research
Competitor Analysis
User Journey
Brand Research
Design Experimentation
Design Development
Technical Sketches
Final Product: 2 Sunglasses & 2 Optical Glasses



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